Apple | Spotify

If you've already given ChatGPT your brand voice, ideal client, business details, and a giant pile of prompts, why does the marketing still come back sounding like it could belong to your competitor?

The problem isn't necessarily that you're missing context. It might be that you're giving AI the wrong kind of context - the polished, tidy answers that make sense to a human marketer but don't give AI enough depth to recognize what actually makes your business different.

This is a rebuild of the 5 Files approach, based on what happens when you stop filling in boxes and start giving AI the messy, specific, real stuff that makes your business yours.

Listen now to find out:

• Why traditional marketing worksheets can accidentally flatten your differentiation

• What changes when you build your dream buyer like an actual person, not a demographic

• Why your offers make more sense to AI as a journey than a list of products

• Why examples should come before brand voice rules

• How AI can reverse-engineer the patterns in your voice that you probably can't see yourself

KEY MOMENTS

01:50 - The freebie was converting like crazy, but something wasn't adding up

04:23 - The MVP mistake that left a successful freebie behind

05:36 - Why giving AI plenty of context still produces average marketing

10:13 - The differentiators that disappear when you fill in the boxes

11:55 - Why the best business context might start with a little word vomit

14:35 - Why AI needs a person, not just an avatar worksheet

17:24 - Your offers aren't separate products - they're part of a journey

20:39 - Why examples should come before your brand voice rules

24:12 - Let AI reverse-engineer the voice you couldn't quite describe

25:20 - The real difference between traditional marketing context and AI context

CONNECT + RESOURCES

Grab the FREE 5 Files Guide to discover the five core files you need to onboard AI like a marketing agency - so it knows your business, buyers, offers, voice, examples, and standards before you ask it to help create your marketing.

ABOUT TAYLOR MARKS

Taylor Marks is an AI Marketing Strategist, former six-figure Meta ads agency owner, and the host of Pretty Smart Marketing.

Over the past decade, she's created, managed, and audited hundreds of funnels, launches, and campaigns for online businesses. Now she helps non-techy online business owners turn AI into a business-aware marketing collaborator that can help them think strategically, develop their ideas, and create stronger marketing without losing their voice or lowering their standards.

ABOUT PRETTY SMART MARKETING

Pretty Smart Marketing is practical AI-assisted marketing for overwhelmed online business owners who want more support, less rewriting, and zero robot energy.

Each week, Taylor shares smart strategies for creating stronger messaging, positioning, offers, emails, sales pages, content, funnels, and other marketing assets - with AI helping carry the work forward and the human behind the business staying firmly in charge.

Come for the original AI collaboration methods and real-world marketing strategy. Stay for the honest experiments, occasional chaos, and smarter ways to get the work out of your head and into the world.